Reliance Retail’s Tira partners with Mira Kapoor to launch skincare brand
Isha Ambani-led Reliance Retail’s beauty venture, Tira, has partnered with angel investor Mira Kapoor to launch skin care brand - Akind, under its private label portfolio.Reliance Retail's beauty platform, Tira, spearheaded by Isha Ambani, has launched a new skincare brand, ‘Akind’, co-founded by Mira Rajput Kapoor, wife of actor Shahid Kapoor. The brand was introduced at Tira’s flagship store at Jio World Drive in Mumbai and will be available both online and offline at Tira, India’s premier beauty destination. ‘Akind’ aims to empower individuals to achieve their skincare goals.
Akind product range is designed to enhance skin barrier health and is categorized into three segments: Build, Balance, and Defence, Build range includes the Clean Slate Hydrating Cleanser, On Cloud Nine Lightweight Moisturizer, and Sleep Tight Firming Serum, all focusing on repairing and restoring the skin barrier. The BALANCE range features the Fresh Start Oil-Free Balancing Cleanser, Bounce Back Soothing and Purifying Toner, and Get Even Everyday Multi-Active Serum, which help maintain skin equilibrium for a healthy glow.
Akind product range is designed to enhance skin barrier health and is categorized into three segments: Build, Balance, and Defence, Build range includes the Clean Slate Hydrating Cleanser, On Cloud Nine Lightweight Moisturizer, and Sleep Tight Firming Serum, all focusing on repairing and restoring the skin barrier. The BALANCE range features the Fresh Start Oil-Free Balancing Cleanser, Bounce Back Soothing and Purifying Toner, and Get Even Everyday Multi-Active Serum, which help maintain skin equilibrium for a healthy glow.
Commenting on the launch, Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said, “We are excited to introduce Akind, Tira’s first skincare brand in the own brands portfolio. This launch represents a significant milestone in Tira’s journey. As we continue to expand and evolve, we remain committed to innovation and excellence, ensuring that every offering enhances our customer’s beauty experience.”

