Akind skincare mira

 

Reliance Retail’s Tira partners with Mira Kapoor to launch skincare brand

Isha Ambani-led Reliance Retail’s beauty venture, Tira, has partnered with angel investor Mira Kapoor to launch skin care brand - Akind, under its private label portfolio.

Reliance Retail's beauty platform, Tira, spearheaded by Isha Ambani, has launched a new skincare brand, ‘Akind’, co-founded by Mira Rajput Kapoor, wife of actor Shahid Kapoor. The brand was introduced at Tira’s flagship store at Jio World Drive in Mumbai and will be available both online and offline at Tira, India’s premier beauty destination. ‘Akind’ aims to empower individuals to achieve their skincare goals.
 Akind product range is designed to enhance skin barrier health and is categorized into three segments: Build, Balance, and Defence, Build range includes the Clean Slate Hydrating Cleanser, On Cloud Nine Lightweight Moisturizer, and Sleep Tight Firming Serum, all focusing on repairing and restoring the skin barrier. The BALANCE range features the Fresh Start Oil-Free Balancing Cleanser, Bounce Back Soothing and Purifying Toner, and Get Even Everyday Multi-Active Serum, which help maintain skin equilibrium for a healthy glow.

Commenting on the launch, Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said, “We are excited to introduce Akind, Tira’s first skincare brand in the own brands portfolio. This launch represents a significant milestone in Tira’s journey. As we continue to expand and evolve, we remain committed to innovation and excellence, ensuring that every offering enhances our customer’s beauty experience.”

Co-founder Mira Kapoor said her skincare journey began when she "started listening" to her skin. "The Akind range was meticulously formulated with care, trial and error, and extensive research into high-efficacy ingredients that act as targeted solutions for specific problems, and what better way to bring this vision to life than powered by Tira, the ultimate destination for curated beauty brands," she said.

"With Akind, I want to share the joy of skin type agnostic, barrier-focused, high performance, and price-conscious skincare that helps one meet the best version of their skin, just like I did."

For Tira, the launch of this brand comes after it launched the premium beauty accessories brand Tira Tools and Nails Our Way, a line of nail colours and kits.

The company added in a statement that the addition of its first skincare brand, Akind underscores Tira’s commitment to providing customers with high-quality, diverse, and trend-setting products across beauty and personal care categories.

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